Built like a mulletWe just wear ours backwards.Business in the back·Party up front
Drag to spin it · the top goes to Hop Springs, the length goes to the plant
About us · Beverage co-packing & manufacturing · Murfreesboro, TN
Delivering consistent deliciousness, concept to consumer.
Life Is Brewing Beverage Co. is a beverage co-packer and manufacturer. We started as a small brewery and built a plant around it: 40,000 sq ft of canning, an in-house quality lab, a repack floor, a warehouse, and one of roughly twelve facilities in the country that manufactures its own sucrose alcohol base.
Where we are
Murfreesboro, Tennessee · 84 acres
The plant
Hop Springs 6790 John Bragg Hwy Murfreesboro, TN 37127
We’re in Murfreesboro, on 84 acres with water treatment on site. Canning, quality and repack all happen here — we take it from the moment liquid goes into your can to the moment it’s packed out and ready to ship.
Minutes from I-24, I-840 & I-65
BNA airport · 30 minutes
#11 fastest-growing city in the U.S.
What a truck reaches
37 states inside a 12-hour drive. Half the U.S. market in a single day.
14 statesWithin a 4-hour drive
27 statesWithin 8 hours
37 statesWithin a 12-hour drive
341,000Metro population, 2020
84 acres of possibility
Murfreesboro, TN
Most co-packers are boxed in by the building they are in. We aren't. The plant sits on 84 acres we own, with our own water treatment — so adding equipment, pouring a foundation or putting up another building is a decision, not a move.
Room to grow
Expansion Space
Open, buildable ground beside the plant — available whenever the volume calls for it. No new site, no new address.
Room to grow
Foundation Ready
Grading, utilities and access already run to the pad, so the next building starts with a foundation rather than a land search.
Room to grow
Water Treatment
Our own water treatment on site. Process water is ours to control, not something we wait on from anyone else.
On site
Taproom
State-of-the-art brewing and manufacturing with a full taproom experience attached.
On site
Indoor Events
A 17,000 sq ft facility for launch events, corporate gatherings and brand activations.
On site
Outdoor Concerts
A large outdoor concert venue that brings the community onto our grounds all season.
The property from above6790 John Bragg Hwy · Murfreesboro, TN
Who we run for
Twenty-plus brands and growing
One client in 2021. Twenty-plus on the line today — hard seltzer, RTDs, functional, energy, THC and mocktails. Most came to us for a first run and stayed for the rollout.
Belove
High Rise
Crescent Canna
Nusachi
Calexo
Craft Fusions
Drink Rivr
Zentopia
Talkhouse
Farmington Research
Grind With Gratitude
Pabst
Hi Seltzer
Better Than Booze
Trojan Horse Cannabis
Tipsy Spritzers
2021 · One clientToday · 20+ brands
Capabilities · Murfreesboro, Tennessee
From your formula to a finished pallet
Six categories through one line. Bring us a recipe, a volume and a date — we run just about everything except kombucha.
Tank capacity
0bbl
Cases per year
1.5–2M
Active client brands
0
Ready to expand to
5–10Mcases / yr
Room on site to add the equipment when the volume calls for it.
You bring the recipe — we make sure it runs. We work through your formula with you so it holds up at production volume: ingredients that behave at scale, a process our line can hold, and the co-manufacturing compliance sorted before anything gets filled.
Formula review
Scale-up runs
Compliance
02Batching
02
Batching
1,790 bbl of tank capacity
Your batch is built here before anything reaches the filler. Seven tanks across four sizes mean a full production run and a smaller one can sit on the floor at the same time, without either waiting on the other.
4 × 300 bbl
1 × 290 bbl
1 × 240 bbl
1 × 60 bbl
03Canning
03
Canning & Pasteurization
40,000 sq ft under roof
Four can sizes on one line — 12 oz sleek, 12 oz standard, 16 oz and 19.2 oz — at up to 7,400 an hour depending on spec, with full tunnel pasteurization. Ready to scale up when your volume calls for it.
12 oz sleek
12 oz standard
16 oz
19.2 oz
Tunnel pasteurizer
04Repack
04
Repack & Variety Packs
17,000 sq ft of repack floor
Cartoner and shrink wrap applicator on site, so variety packs and retail-ready configurations get built here rather than shipped out and back.
12 oz sleek4, 6 and 12-pack cartons · 12 and 24-count trays
12 oz standard12-pack carton · 24-count tray
16 oz standard24-count tray
19.2 oz standard12-count tray
05Warehouse
05
Warehouse & Ship
Storage for up to 9 million cans
Our own warehousing, and our own tractor under our own DOT authority — so it ships when you say, not when a carrier has room.
9M can storage
Our own DOT authority
Made here, not bought inRoughly twelve facilities in the country do this
We make our own sucrose alcohol base
Most co-packers buy their neutral base from an outside supplier and price it straight through to you. We ferment and refine ours here, in the same building as your batch — one of roughly twelve facilities in the country that does.
Fermented on site
No outside base supplier
Hard seltzer & RTD ready
One less supplierYour run does not wait on a base shipment to be ordered, trucked in and cleared before batching can start.
One less markupYou are not carrying a middleman's margin on the base your product is built from.
One consistent specThe same base, made the same way, run after run — so the can tastes the same in month one and month twelve.
Start a project
We're ready to brew.
Our team is excited to work with you to craft your beverage, help you scale and build your brand. Fill out the form below to get started today.